A pet-safety brand built from market-research infographics, competitive maps, and a multi-page editorial process book — dense research, made easy to read.
Noah's Bark is a pet product brand designed to prioritize safety and comfort for dogs. The project built a complete brand system — from market research and logo design through packaging development and final process documentation.
Co-developed with Ashton during junior year (INDD 301), it walks through empathy mapping, competitive analysis, ideation, and a final polished brand identity applied to physical packaging. The core challenge was information design: taking dense disaster-preparedness research and shaping it into infographics, maps, and journey maps that are accurate and easy to scan.
